Tuesday, June 17, 2014

Get Your Books Out Of Those Boxes And Start Selling Them!

Photo Credit: Jeremy Bowers Schoen via Flickr
Are you a published author who's having trouble selling your print books? Are your books still in the same boxes sent to you by your publisher or printer? Have you discovered that after selling your books to your family and friends, it's difficult to sell them to others? If this has happened to you, it's time to come up with a new marketing strategy.

Many new authors are on a limited budget and believe that they can't afford to pay someone to help them sell their books.The fact is you can find creative ways to sell your own books if you are on a limited budget. Here are a few suggestions: some ideas for selling your books:

1. Local book fairs. It's okay if you cannot afford a luxury trip to BookExpo America. You can find a book fair or book festival sponsored by a library or a literary group near you. You don't have to be a major publishing house to become a vendor at a local book fair. Once you locate a book event, find out the details and request a vendor application. If it's within your budget, why not try it? 

2. Garage sales. People love garage sales. With summer in full swing, garage sales abound each weekend. Find a few things in your house to put on the table and place your books in between them. If you know someone who is having a sale, ask that person if you could sell your book, too. While it may not be ideal to sell your book for 50 cents, set a higher price. You won't get rich, but at least you'll make a slight profit and empty those boxes. In 2006, The New York Times published an engaging essay by Henry Alford on selling books at a garage sale. It actually works if you work it!

3. Local independent bookstores. While some national chain bookstores are struggling to survive, book lovers are throwing their support behind local independent bookstores. These stores, in return, support local authors by hosting book signings, sponsoring "meet-the-author" gatherings, and rent space to writing groups and book clubs. Find out if there's an independently owned bookstore near you and contact the owner to discuss the possibility of selling your books there.

4. Social media. There are companies who tweet names of books on Twitter or post books on their Facebook business page either for free or a minimal fee. Find out who they are or better yet, set up your own author profile and fan page on whatever medium you choose and promote your book. You might also want to set up a blog or a website dedicated to your book. 

5. Network with other authors. Search the Internet to find authors who are using a variety of methods to promote their books. Ask them questions via their blogs, websites, or email about what works and what doesn't work in book promotion. There's no guarantee that they will answer your questions. However, some authors will be more than willing to help you out and possibly offer you an opportunity to network with them to sell your book. 

It takes work to promote your book. You can come up with your own ideas or you can contact MarketingNewAuthors.com (MANA) to help you. We provide affordable services, such as the MANA Minute in which we promote books via podcast. We also use social media to advertise books. So, don't let your books stay in their boxes another day. Get busy and start selling your books!

Find out what MarketingNewAuthors.com has to offer by emailing us at info@marketingnewauthors.com or call us at 734-975-0028.