Saturday, December 17, 2016

The Multi-Tasked Businesswoman: Surviving and Thriving! -Part 1

Businesswomen are a unique by virtue of the role women play in the corporate world as well as at home. Women function as significant others, mothers and are caregivers to senior adults. Add operating a business on top of that and it you may wonder when a woman has time to even breathe! With all that a businesswoman has to do, it's not impossible to "survive and thrive"! 

So, who is this multi-tasked businesswoman or the "sandwiched entrepreneur" (a term some use)? Whatever term you wish to coin, the definition is: The business woman who manages to juggle the responsibilities of owning and running a business AND carrying out the responsibilities as a significant other, mother and caregiver.

The Multi-Tasked Businesswoman – Surviving and Thriving!- Part 2

By Fairy Hayes-Scott

As I wrote in my previous blog post, the multi-tasked businesswoman is also known as the  "sandwiched entrepreneur" and this is because women sometimes find themselves "sandwiched" in between taking care of their children and their parents or other senior family members. 

If you're a businesswoman and believe that you will be the primary caregiver of a senior loved one, strongly urge your loved one to set up a living will trust with your being the Executer; this will save you a lot of time by not having to deal with Probate Court. 

Now, if your loved one refuses this air-tight legal method, try to convince him or her at least to set up a basic will. Is this really necessary? Yes, indeed. Whenever assets or money are involved, everything needs to be clearly specified. 

The Multi-Tasked Businesswoman: Surviving and Thriving– Part 3

In my last post, I wrote about how important it is for the multi-tasked businesswoman to take care of her family and make sure her children remain a priority. In this post, I want to  discuss the importance of staying competitive. 
Like everything else in business, this will take some effort. If you are a businesswoman and enjoying some level of success, don't rest on your laurels. Make sure you keep moving forward and learn about the latest changes in your industry. Also, find out what you will need – and who you will need – to help your business. Here are 5 suggestions:

Friday, December 9, 2016

A Q&A With Cavis Adams, Author of "Granddaddy"

Cavis Adams (MANA) welcomes Cavis Adams to the MANA Family. A Minneapolis firefighter and medical interpreter, Adams has released his first book titled, Granddaddy. The story details the dashed hopes of a young African American couple from the South who move to Minneapolis, and their son, who experiences a “spiritual rebirth” after visiting his grandfather in Birmingham, Alabama. His grandfather is granted a lifetime of memories after fearing he would forever be a mere memory herself. 

MANA: Briefly describe to readers what Granddaddy is all about. 
Cavis Adams (CA):  Granddaddy is a story about a young “Negro” couple who leaves the South during racial unrest and hostility (during the onset or blooming of the Civil Rights era). 

The couple goes North, like so many blacks of that era, in hopes of escaping the hardship and hostility and to search for a better quality of life in the form of job opportunities. The couple becomes disillusioned after discovering that the North has its own branding of hardship, and life in the city is affecting them and their Northern-born son in negative ways. 

The decision is made to send the child back down South to spend part of the summer with his grandfather, a sharecropper, very humble and dated in material progress, but without limit in life and lesson. The child has a real “spiritual rebirth” here in this enriching bosom of nature and fundamental values.  
Even as the child has grown from this experience; for both parent and child alike there are lessons to be learned. Problems do surface, but the deepest solutions can be rediscovered through traditional roots. Above all this, there is the miracle of Granddaddy himself, who is granted a lifetime of memories with his grandson, even after fearing he would forever be a mere memory himself. The moral of the story could be said of looking to traditional values and morals as a source of deep-rooted solutions to the increasing superficial problems that come with modernity.    

Sunday, December 4, 2016

It's Not Too Late To Promote Your Book And Get Holiday Sales!

You've been tweeting on Twitter, posting on Facebook, sapping photos for Instagram, and updating your blog. Unfortunately, you still haven't had any sales during this holiday season. Well, it's possible that you need to find other ways to increase your reach and build up your audience. 

Books sales were strong in 2015, rising 2.8% in 2015 over 2014, which saw a 2.4% increase book sales. Book sales are expected to increase in 2016. So, there's an audience out there for you. But how do you find them?

Finding new readers takes time and effort. The following are a few ideas that may get you started as you look for other ways and methods to advance your sales:

1. Offer your book at a discount. Chances are you're receiving texts or emails daily from retailers promoting some kind of discounts. Buyers love sales. So, take a cue from the retailers. Rather than keeping your book at regular price, offer your book at a discount.  Make sure however, you set the discount at a rate that will help you pay the expenses for producing your book. 

2. Promote your book at community events. What better way to promote your book but in your own community? Look for holiday bazaars, craft shows, book fairs, winter festivals and other events. Contact organizers that are still seeking vendors for their events and ask if you may participate. Not only is this an opportunity to sell your book, it's also an opportunity for you to meet new people and network in your own community. Who knows what this may lead to in the future?