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How to Get Discovered: Tips for New and Rising Artists

Guest Post
By Derek Goodman


Photo via Pexels

Whether you're a singer, painter, dancer, or author, getting your creative work out into the world can prove very challenging. You want others to be excited about your art. But how can people appreciate the work you do when they don't even know it exists? Treating your professional career like a business and employing tried-and-true marketing strategies will help you get your art in front of the right eyes so you can finally start growing your brand. Here are some tips to help you get started!

Connect With Marketing Professionals

Certain professionals and agencies can help you get your work in front of others and fast-track your route to success. You can remain an independent artist and still get help from people who have experience marketing creatives, both online and offline. For example, MarketingNewAuthors.com offers a variety of marketing services of self-published authors!

Market Yourself on Social Media

Social media offers robust opportunities for creatives to market themselves and connect with their target audience. Be sure to maintain active social media accounts for your brand and use these pages to share a behind-the-scenes peek at your creative process. You may also want to invest in paid social media ads to drive more traffic to your website. For example, Facebook advertising is great for targeting highly-specific audiences with your content. Take advantage of a free Facebook ads maker to create eye-catching content for your campaign. Simply choose a Facebook ad template you like and customize it with your own logo, fonts, colors, and other branding elements. 

Establish Yourself as a Business

While you might be just one person trying to get noticed in the art scene, it’s crucial that you treat your artistic venture as a business. Taking the perspective of a business owner will offer valuable financial benefits, growth potential, and increased motivation to achieve success.

Mailchimp explains that you will need to navigate a couple of steps as you establish yourself as a formal business. Perhaps most importantly, you’ll need to choose a business structure. Your business structure will determine your level of personal liability, how you pay taxes and other important details regarding your business flexibility. Research your business entity options. Once you’ve chosen the right structure for your art business, take advantage of online business formation services so you can file your formation documents without hiring a lawyer.

Set Up a Creative Space in Your Home

Creating a dedicated creative space in your home will make it easier to see your creative work as more of a business than a hobby. Plus, you’ll find it much easier to focus on your craft without the distractions of home life hovering around you. EmptyEasel.com suggests repurposing outbuildings or unused space in your home, like a garage, basement, or guest bedroom, where you can set up your equipment and supplies. Just be sure to keep track of any updates you make to your home in the process. Should you sell your home in the future, these records will help your home appraiser secure a higher value for your home!

Join Artist Communities

Artist communities have a lot to offer up-and-coming creatives. These communities create space for artists to interact, share ideas, and promote each other. They’re an opportunity to network and find mentors. You might even come across someone who wants to fund your next project or work with you on collaborative work. At the very least, being part of an artist community will provide invaluable support as you get your business off the ground!

Trying to break into the creative industry takes a lot of hard work and determination. Treat your creative career as a business, learn how to promote yourself on social media, and connect with professionals and other artists for help getting eyes on your brand. Eventually, all of your hard work will pay off and you’ll finally get the recognition you’re looking for!

Derek Goodman is an entrepreneur. He'd always wanted to make his own future, and he knew growing his own business was the only way to do that. He created his site, "Inbizability," (www.inbizability.com) to offer you tips, tricks, and resources so that you realize your business ability and potential now, not later. 

Are you a self-published author? MarketingNewAuthors.com provides a range of publishing services including book cover design and marketing! Call 734-975-0028 today so we can discuss your needs.






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