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Yes, You Should Judge A Book By Its Cover

There's a saying that goes, "You can't judge a book by its cover." When it comes to a books, however, readers may leave the book on the shelf if the cover does not get their attention. 

Book covers are an important feature in the publishing process. Many times, authors are so focused on writing, that they do not give any thought to their cover until they have completed their manuscript.  Cover design should be considered even before writing begins. Not all authors will have ideas for book covers, which is why it is important to contact an artist or graphic designer who can create covers for them. 

MANA spoke with Bryant Messer, owner of Dreams and Visions, a graphic arts company, about the importance of designing attractive book covers: 

MANA: How important is it to have an attractive book cover?

Bryant Messer: Well, for me, it's what peaks my interest. If it catches my eye, I'll be more likely to pick the book up to see what it is about.

MANA: How important is it (for an author) to have other visuals?

B.M. A lot of people like myself are very visual. If it's something I'm reading to learn how to do a particular task, visuals that give examples give a better understanding of what it is I'm trying to do. In most cases for me, I learn strictly from the visual aids.

MANA: How should a publisher or author work with an artist/designer?

B.M.: Be on the same page (pun intended). Seriously though, as long as there is an understanding of what the author wants, the artist should be able to bring that point to life however he can artistically.

MANA: Why should self-published authors strongly consider using a professional artist/designer rather than do one on their own or use the work by a friend?

B.M.: It's hard to say. But if I was the author, it would be for the quality. I feel like, if they are the professionals, there's a certain level of quality that I would expect they would have over someone I know personally who is just a good artist in my eyes. 

MANA: What got you interested in beginning your own company, "Dreams and Visions"?

B.M.: Family first. So many in my family are business owners or just have a skill they use as another source of income. Then I would say some of my favorite entertainers and how I see them use their talents to create multiple businesses and companies all based on the things they love. Making their job become more of a hobby and something they truly love to do. The idea of being my own boss and being able to do what I want when I choose to also inspires. To be able to live off of ideas I create in my head and bring them to life wherever I am is motivation. 

Are you writing a book and need a unique book cover design? If so, let MANA help you in the design of your book cover. Contact MANA via email at info@marketingnewauthors.com or call us at 734-975-0028.


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