Using a Video to Promote Your Book

If you are an author and want to find another avenue to promote your book, consider producing a video trailer. 

A popular video site is YouTube, a video channel that started in February 2005. In November 2006, YouTube was purchased by Google. Now, YouTube has 1 billion user visits each month, and 100 hours of video are uploaded to the channel every minute, according to statistics provided by YouTube.

Another popular site is Vimeo, described as "video-centric social networking site," owned by IAC/InterActive Corp. Vimeo was founded in November 2004.

A recent study shows that videos are 100% more powerful in capturing user's attention, according to, a data visualization and infographic company.

Creating a video
Before creating a video account, you should first develop ideas for your video. This is considered the "pre-production" stage. Among the questions you will need to ask yourself are:

• How do I plan to feature my book in the video?  
• Where will I shoot the video? 
• Will I have actors or my friend in the video? 
• Do I need a script or a storyboard?
• What type of sound will I add? Music, sound effects?

Once those questions are answered, you will move into the "production" stage, which is when the video actually comes together. This is the time when the cameras "roll" and you (or your producer) yells, "action!"
When your camera work is completed, it's time to edit your video, add music or other sound effects and convert the video into the correct format.

DIY vs. Hiring Someone
Should you produce your own video or hire a professional video producer? If you know the ins-and-outs of video production, and have the proper video equipment, then go for it. However, if you  are not adept with a video camera, contact a professional video producer.

If you don't personally know a video producer, ask your friends or family members for recommendations on who to hire. After receiving the suggestions, check out the person's web site, make an appointment to meet the producer and watch videos that he or she have previously produced. 

When you have decided which producer to hire, make sure you both are clear about how much the work will cost. In some instances, authors personally know people who produce videos and depending on their relationships, the people will produce a video at little to no cost to the author.

Press the "Play" button
After your video is completed, you can now promote your video on social media sites, your personal and other web sites. Ask others to help you by promoting your video trailer on their social media or web sites. The more places, the better. 

Remember, the goal is to promote your book to as many people as possible and videos are a great marketing tool. 

Recently, two MANA authors used videos to promote their books, one on Vimeo and one on YouTube.

Go to this YouTube link to watch the video of Simply: A Collection of Poetry by Jessyca Matthews.

What did you think of the videos?

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