Saturday, December 17, 2016

The Multi-Tasked Businesswoman: Surviving and Thriving– Part 3

In my last post, I wrote about how important it is for the multi-tasked businesswoman to take care of her family and make sure her children remain a priority. In this post, I want to  discuss the importance of staying competitive. 
Like everything else in business, this will take some effort. If you are a businesswoman and enjoying some level of success, don't rest on your laurels. Make sure you keep moving forward and learn about the latest changes in your industry. Also, find out what you will need – and who you will need – to help your business. Here are 5 suggestions:
1. To be competitive, you will need four major staff members or if they are not on staff, at least, have them readily available:
  • An accountant. You cannot beat Uncle Same and his infamous IRS, so you will need someone to keep your financials straight.
  • A webmaster. You will need someone to manage the content and organization of your website and consistently manage the technical aspects of your website
  • An attorney. Do your homework and find a lawyer in advance - way before any legal issues occur.
  • A trusted employee. As I mentioned in another blog post, it's important to have an employee or individual on a contract basis who can handle your business when you have to switch hats and devote your time as partner, mother or caregiver. 
2. Use social media. Whether it's Facebook, Twitter, Instagram, Pinterest, LinkedIn or other social network, post regularly to get the word out about your business and brand. 

3. If appropriate for your product, exhibit at industry conferences. When at conferences, visit other booths, find out what others are doing and learn how you may provide a service. 

4. Establish your company's brand. Your "brand" is your company's name, logo and a direct and easy-to-remember saying or slogan. So, when you advertise, potential customers or clients will identify your company with its distinctive brand.

5. Register your brand with the Trademark Office of the U.S. Registry of Deeds. This will ensure that your brand will not be used by any one else for the next 90 years. You can initiate this process yourself or contact an attorney who specializes in trademarks.
Since so much business is done over the Internet, it is crucial that you write well. Businesses in other countries will not trust putting their money in a company that has a responder with poor writing skills. So, it's crucial that you or the person who is doing most of your correspondence can communicate effectively using Standard English dialect– the language of the corporate world. 

While what I have shared is general, those of you who have questions specific to your company, your multi-tasking as a businesswoman, partner, mom, and caregiver, I offer consulting services. Feel free to visit: http://marketingnewauthors.biz/business-consulting-for-women-owned-businesses

Dr. Fairy Hayes-Scott is an author and owner of MarketingNewAuthors.com and its parent company, Robbie Dean Press. Dr. Hayes-Scott is also the author of "Bare Essentials: An English Handbook For Beginner Writers." The book is available in e-book format at: 

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