Books sales were strong in 2015, rising 2.8% in 2015 over 2014, which saw a 2.4% increase book sales. Book sales are expected to increase in 2016. So, there's an audience out there for you. But how do you find them?
Finding new readers takes time and effort. The following are a few ideas that may get you started as you look for other ways and methods to advance your sales:
3. Write articles on your book topic. If your book tackles a problem that plagues many people, such as an illness, weight gain, depression due to the holidays, find websites, blogs, online forums, magazines or journals that report on those problems. Determine which of those platforms would have the audience that you believe would be interested in your book. Pitch the idea to publishers and ask if they would post your article. If their production schedule is already full, post the articles on your own website or post excerpts on your social media pages.
4. Become a Media Source. TV and radio programs are always looking for local experts. Send out press releases or offer your expertise to editors or reporters. Many authors decide to become a source at Help A Report Out (there are free and paid subscriptions).
5. Connect with other authors for cross promotion. Trending now in the publishing industry are two or more authors who are packaging their books into collections, or keeping them separate, and promoting them to their own followers on their websites or social media platforms. Authors and bloggers connect with sites such as World Literary Cafe and Goodreads for blog tours and cross-promotional events.