Tuesday, July 26, 2016

DR. C’s Tip #2: Know What Traditional Publishers Expect

One of the most important decisions authors have to make is deciding on whether to self-publish their work or find a traditional publisher.

In many cases, new authors want a traditional publisher because of the numerous services they can provide to their customers. However, what authors may not know is traditional publishers want more than just a manuscript.

So, here is my tip: Make sure you read (and re-read) a publishing company's submission guidelines before sending your manuscript.

This may take some time, but it will help you to narrow the list of companies that are willing to accept your work. Please understand that publishers have certain requirements because they want to make sure your work will be a good fit for them and most importantly, whether they can sell your book.

While each traditional publishing company has different requirements, here are just a few of the most common ones you will find:


1. A brief author biography (tell about yourself in no more than 2 paragraphs)

2. A synopsis of your book (a very short description of your work) or sample chapters

3. The number of words in your manuscript

4. Genre of your book (etc. Fiction: Fantasy, mystery/suspense, thriller, romance, or Nonfiction: History, biography, real-life situations)

5. List of previously published books (non-academic publishing) and how many copies have been sold to date.

6. List of (non-personal) social media sites, blogs, and websites and number of visitors/followers per month.

7. List of book reviews (only for previously published authors).

8. Market/Competitive analysis. Authors are to compare their proposed books with similar books in the same genre that are already on the market. Authors are to show there is a market for their book, identify which books are similar to their books and whether they are selling, and how are the authors’ proposed books different from books already on the market.

9. Your willingness to promote your book through TV, radio or podcast interviews, book signings, webinars, speaking engagements, and other events.

10. Publicity photo (optional, but some publishers asks for it)

While you may want to submit your manuscript to several publishers at once, some companies will not  accept simultaneous submissions (submitting to more than one publisher or literary agent). 

If your manuscript has been previously published, you may be at a disadvantage since some traditional publishers do not want self-published works, whether in print or e-Book. 

Finally, you need to know that most traditional publishers take 3-4 weeks to 6 months before they respond, or they never respond at all, which is most likely.

So, should you do this yourself or have a company do the “dirty work”? That is your decision. 

Yes, MANA can do the work for you. If interested, contact the staff of MANA at: info@marketingnewauthors.com


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