If you are considering writing a book, one of the most important questions you should ask yourself is: “What is my goal for writing this book?” While making money off of your work is important, it should not be your only goal for writing a book.
Setting a book-writing goal is the step that most new authors seem to skip. Without establishing a goal, it may be difficult for you to stay focused and motivated to continue writing your book.
A book-writing goal can be personal (“because I want to be able to say ‘I wrote a book!’”) or it can be all business (“because I want to give it to my clients at my next live event”). Sometimes authors dream of being on the New York Times’ Best Sellers’ list. Or you might want to pen your memoirs only for your family members.
• Does the sales page for the book have a link (or several) to opt-in for a free gift? Is the book frequently offered for free? If so, chances are this book is a lead generator for a larger series of books or a larger project of the author.
• Does the book sell for a relatively high price compared to others? Is the book available in print form as well as digital? Books such as these are often used to improve an author’s market reach and establish the author’s brand recognition.
• Will proceeds of the books go to a medical society, nonprofit organization or an educational institution? If so, authors may be using their books as fundraisers for their favorite charities or schools.
There are other ways to find out an author’s goals, but the most important is taking the time and energy to determine your own. Knowing why you are writing your book is one of the most important decisions you can make.
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