Thursday, December 10, 2015

Need Another Way To Promote Your Book? Why Not Try Word of Mouth?

If you're an author, what better time of the year than the holiday season to promote your book. Why? Because this is one of the busiest times – if not the busiest time – of the year. 

You've been promoting your book on your blog and social media pages all year, now try another type of marketing – Word of Mouth (WOM). Yes, WOM is just as legitimate a form of marketing than other methods.  Generally, WOM works when you tell someone something who tells someone else about something who tells someone else. It works the same way with advertising. Think about it, you are more likely to buy something after hearing a review about an item from someone you trust. 

The same is true with your book. Many authors are shy and would rather do anything else other than to personally promote their books. What authors don't realize is that if you tell your family members, friends and co-workers about your book, they will subsequently tell others. Those who know you well will buy your book, just to support you. Those who don't know you, but know others who know you, are more than likely to buy your book if their friends ask them to support you. 

WOM drives 13% of consumer sales, according to a landmark Consumer Word of Mouth study conducted by the Word of Mouth Marketing Association (WOMMA), the official trade association dedicated to WOM and social media marketing. The study found that WOM is responsible for $6 trillion of annual consumer spending. Additionally, WOM amplifies the effect of paid media by 15%, the study said. Apparently, there is power in WOM.

Don't be afraid to let people know that you're an author. Chances are  many of your friends, co-workers and acquaintances do not know that you are a published author. When you meet new people and they ask you to tell them something about yourself, remember to include the word, "author," when describing yourself. 

So, when you go to holiday bazaars, teas, craft shows, winter festivals, parties, or other events, don't forget to take your book along with you. You'll never know who will want to buy one!

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